In celebration of Tourism Week 2009, I would like to present a series of posts that will provide you with the basic tools you’ll need to take the leap to on-line marketing and sales for your tourism business. Although the principles are shared across many industries, I will be referring to tourism specific terms and [...]
I was recently informed that Rezgo.com has been included in the latest version of the Australian Tourism Data Warehouse Tourism E-Kit. This is exciting news because I really like the concept of the Tourism E-Kit and the way that it is put together. I would gather that most tourism businesses outside of Australia have never [...]
In a previous article titled “When You Just Can’t Get No Satisfaction” I wrote about some last resort options for getting resolution to customer service issues. The Better is Business Bureau is really, in my mind, a last resort and frankly if a company is having to deal with a complaint through the BBB then [...]
This is not really a technology post, but since I have received over a dozen comments from disgruntled individuals complaining about either Travelocity or TripAdvisor, I thought it was appropriate to write this article. At the PhoCusWright 2007 Conference in Orlando, I had the opportunity to listen to some pretty high profile speakers and CEOs [...]
Occasionally I get the opportunity to participate in some very cool private betas. In this case, a friend and colleague of mine, Sean Rollinson from Escapes.ca has recently launched a new project called TripReviews.com. Besides being a lucky domain name score, the site itself has some strong potential in the travel review space. Some of [...]
Flogging is not only a form of punishment but now also refers to a form of blogging known as “commercial blogging” or “fake blogging“. Travelmole reported today that the EU has passed a law which makes it illegal for hotel (or other companies) to write false reviews on sites like TripAdvisor. The article further states [...]
A recent survey by the Kelsey Group recently announced that consumers are willing to pay at least 20% more for products and services receiving a 5 star (or excellent) rating versus those receiving a 4 star (or good) rating. The study also indicated that about 24% of the Internet users that were surveyed use online [...]
Stephen Kaufer, CEO of Tripadvisor provided an engaging presentation about truth online and the effect that Tripadvisor has had of the travel industry. He discussed how products like TripAdvisor are promoting long tail products by allowing users to rate and comment on all types of accommodations and activities, not just those that are popular or [...]
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