Canada-E-Connect video interview with Jeremy Gutsche, Trendhunter.com

I had a chance to catch up with Jeremy Gutsche from Trendhunter.com Magazine, after his presentation at the Canada-e-connect Conference in Vancouver. I asked him what small activity and tour operators could do to increase the popularity of their activities. Jeremy re-iterated that if you want to make your story and brand more compelling, you must relentlessly obsess about your story and focus on making your value proposition different and more interesting than your competition. Here is the quick interview with Jeremy and a copy of his powerpoint presentation. In case you’re wondering,... Read more »