Mytripguru was created in 2009 to help travelers find things to do based on their personal travel preferences and to recognize individual travelers for their unique knowledge and travel experiences. Mytripguru was started by Nicolas Johansson, a traveler who has seen some of the world but wants to see a lot more. SJ: So what [...]
What do a cork board, sticky notes, note cards, and an Apple style interface have in common? Travel planning of course. Start-up DuffelUp.com is trying carve out their niche in the crowded online trip planning space by offering something a little different, an interface that is simple and familiar. When you plan a trip with [...]
Google released their latest labs project called “City Tours” last week. I was quick to jump on the bandwagon and take a look, but I resisted from posting right away because I wanted to think a little more deeply about the implications of the application. Let’s not forget that Google is a powerhouse and, if [...]
Scott Woodhouse, CMO of Travellr.com contacted me in early March to invite me and my readers to participate in a private beta test of Travellr.com, a new website he has launched. What I really liked was the fact that Scott was proactive and created a beta code “t4blog” before he contacted me. For all you [...]
Frankly I’ve always enjoyed travel guides especially the well written version by Lonely Planet, Rough Guides, or Columbus Guides. Since the growth in popularity of user generated sites like Wikitravel and World66 I’ve cast off the shackles of paper and gone digital for my guides preferring the advice and recommendations of average travelers. The BBC [...]
I recently came across a new website called TravelBookmarking.com. I found it quite by accident while using Stumbleupon to look for travel related sites. TravelBookmarking.com is a sister site to SoMuchWorld.com which is a free web based travel guide similar in nature to Wikitravel.org or World66.com but written by a set of professional travel writers. [...]
There has been a lot of discussion over the last year about the long tail of travel and the move to market and sell specialized travel products. PhocusWright’s Senior Strategist John Bray, in a presentation at the 2007 IFITT Enter Conference, elaborated on the primary differences between Travel 1.0 and Travel 2.0. Mr. Bray pointed [...]
By Scott MacGregor Director of Marketing and Client Services Search Intelligence Search Engine Marketing (SEM) is now a serious marketing consideration for travel marketers with three-fifths of all online travel shoppers reporting that they rely on search engines as their research and planning resource (source: PhoCusWright). Clearly, search engine visibility can be a major determinant [...]
You probably remember the song, “Video Killed the Radio Star”. Well, travel 2.0 is trying to kill the travel agent. Review all the new travel websites whether they are social networking sites, hotel review sites, fare comparison sites, dynamic packaging sites, or large OTA sites, all of them have one primary thing in common; they [...]
In a recent article on Travelmole.com, a survey of online travel buyers stated: “Ninety per cent of consumers questioned for online travel site boo.com said their pre-holiday research online was accurate and only 13% of people surveyed trusted travel agents and brochures above online reviews.” Source: http://www.travelmole.com/stories/1119102.php?mpnlog=1 With this waning level of trust in travel [...]
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