29 December 2011 ~ 0 Comments

Partner with travel suppliers in your destination to create a unique one-of-kind package for your tour and activity business.

Partner with travel suppliers in your destination to create a unique one-of-kind package for your tour and activity business.

5 Tips to starting a successful tours and activity travel business. This is a series of 5 articles to help tours and activity entrepreneurs start a new business. I’ll post one new article each week here at T4. Tip #2: Partner with other travel suppliers in your destination to create a unique one-of-kind package for [...]

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30 May 2010 ~ 9 Comments

The Life of an Online Travel Business Startup

A Destination Activity Broker creates partnerships between travel businesses within a destination, leveraging the individual travel products. My name is Matt Zito. I am a travel entrepreneur, online travel marketer and writer. I will be a guest blogging here at T4.  I like what Stephen has done with T4. I love to be among travel [...]

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07 April 2010 ~ 0 Comments

Tours Announced With New OpenTravel Projects for 2010

Tours Announced With New OpenTravel Projects for 2010

The OpenTravel Alliance (OpenTravel), the travel industry’s leading distribution specification/standards development organization, announces new projects ranging from functional enhancements to tours and activities to adding electronic miscellaneous document (EMD) information to support merchandising of additional services by airlines. “As the travel industry comes out of the downturn, companies are refining business models to reflect economic [...]

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28 January 2010 ~ 2 Comments

When travelling means one last chance to live

When travelling means one last chance to live

For the last week or so I have been communicating with my friend Daniele Beccari from isango! He and his family are going through a terrible medical ordeal and he has reached out to his friends and colleagues for help in spreading the word and raising money to help cover the immense costs.  I cannot [...]

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28 January 2010 ~ 5 Comments

Online Video & Podcasting Secrets for Destinations

Online Video & Podcasting Secrets for Destinations

Guest Author, Ryan Bifulco, TravelSpike.com – Destinations are always looking for ways to market and promote themselves. Every Destination offers something unique to visitors and locals alike, and a short video is one of the best ways to showcase what you have to the world. Many DMOs still seem to think that online video and [...]

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15 January 2010 ~ 0 Comments

Rezgo Sponsors PhoCusWright Special Report on Tour & Activities

Rezgo Sponsors PhoCusWright Special Report on Tour & Activities

I am very excited to announce that Rezgo has formerly signed a sponsorship agreement for the “When They Get There (and Why They Go)” special report by PhoCusWright, which is focused on the in-destination events, attractions, and activities. Why is Rezgo sponsoring this special report? The tour and activity market is a tremendously important segment [...]

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11 January 2010 ~ 1 Comment

Tourism On-line Marketing Series – Day 9 – Site Design

Tourism On-line Marketing Series – Day 9 – Site Design

Basics > Designing Your Site for Success Prerequisites: In order to successfully complete this daily action, you will need: An Internet connection because you will be doing on-line research. Estimated Time for Completion: 1-2 hours Details: Let’s be realistic.  If you were a web designer chances are you wouldn’t be in the tourism business (and [...]

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03 January 2010 ~ 3 Comments

Choosing Your Domain Name

Choosing the right domain name for your company can be a challenge these days. Chances are, if you haven’t already secured your domain name, you will probably be unable to register your actual company name as a domain name. To help you find a domain name that works well for your company, you may need to try variations of your name or you may need to add an additional action term.

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02 January 2010 ~ 0 Comments

Getting Started

The focus of this series to help tourism companies, like tour operators, adventure outfitters, and hoteliers to maximize their tourism on-line marketing efforts. Because the action items presented in this series are focused on on-line marketing, there are certain requirements in order to realize maximum results from these tips.

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29 December 2009 ~ 0 Comments

Introduction to the Savvy Operator

Introduction to the Savvy Operator

Welcome to the tourism on-line marketing series. For this series, I will be providing you with an action a day for a full 365 days (excluding weekends). Each daily action will be short (about 250 – 500 words) and be something that you can do either that day or the next day. The goal of this series is to provide you with quick actionable tasks that you can execute on in a timely manner and realize short term, if not immediate, results.

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