31 October 2008 ~ 3 Comments

Go ahead and blog – Seth Godin says you should!

Go ahead and blog – Seth Godin says you should!

If you are still sitting on the fence about whether you should be blogging or not, then take a look at this American Express OPEN video with Seth Godin and Tom Peters.  I think the most important point that Seth makes in the 1 1/2 minute video is that it doesn’t matter if you are good at blogging now, the point is that when you blog you are forcing yourself to think about what you are saying and how you say it.  Over time you will become better at it, and in the mean time, your words, thoughts, Read more [...]

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05 January 2008 ~ 0 Comments

The 5 Must Do Travel Marketing Investments for 2008 – No.2

Investment #2 – Sharing your expertise So what does your expertise have to do with marketing or technology? Well, your expertise is powerful marketing content and there are many technologies that can help you share your expertise with your current and future clients. Here are my five favorite technologies for sharing: 1. Blogger: You can probably tell that I am a huge fan of blogs. As far as I am concerned, they are the best way to share your knowledge and build trust with your audience. What Read more [...]

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