The more things change, the more they stay the same. When I first starting commenting on the tour and activity segment almost five years ago, it didn’t take long for me to see the opportunities with small tourism businesses. It took me a little longer to identify the challenges however. The tour and activity segment [...]
In this month’s Travel Business Profits e-letter, I look at how the private-sale travel site business model works and why I believe it will be a powerful business model in the online travel industry. As an online travel business consultant, and an intrigued entrepreneur, I have been researching the new private-sale travel websites that have [...]
Let’s face it, when it comes to getting attention, you’re better off going to one A-List party then going to 100 block parties. You only have so much time on your hands and social media has a very real time cost associated with it. Unless you have a team of social media people working for [...]
Mytripguru was created in 2009 to help travelers find things to do based on their personal travel preferences and to recognize individual travelers for their unique knowledge and travel experiences. Mytripguru was started by Nicolas Johansson, a traveler who has seen some of the world but wants to see a lot more. SJ: So what [...]
Guest Author, Ryan Bifulco, TravelSpike.com – Destinations are always looking for ways to market and promote themselves. Every Destination offers something unique to visitors and locals alike, and a short video is one of the best ways to showcase what you have to the world. Many DMOs still seem to think that online video and [...]
This is a copy of my presentation at the Adventure Travel World Summit. Ofcourse you lose the audio content that goes with it, but you get the gist. I’ve added an outline of the slides along with some commentary that adds context to the slides. Using Social Media Techniques to Improve Customer Conversion View more [...]
Scott Woodhouse, CMO of Travellr.com contacted me in early March to invite me and my readers to participate in a private beta test of Travellr.com, a new website he has launched. What I really liked was the fact that Scott was proactive and created a beta code “t4blog” before he contacted me. For all you [...]
Earlier in the week I asked the following question on Twitter: Question: Who owns customer data? Supplier, Agency, Customer. I would like your thoughts on this? The discussion first came up at the Enter 2009 Conference in Amsterdam where I argued that we, as an industry, need to spend less time hording customer data and [...]
I just received my beta invitation this morning for Google’s Friend Connect, social network widget platform. I have been waiting for this for a while, and here is why: 1. Friend Connect allows website owners to drop the social widgets into websites that are not socially aware. By this I mean that you can add [...]
It’s not very often that small travel agencies have any kind of advantage over their much larger and better funded counterparts, but when it comes to Social Media they have a distinct advantage. Small agencies whether they have one employee or many tend to be better prepared to handle personal requests and offer one on [...]
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