The more things change, the more they stay the same. When I first starting commenting on the tour and activity segment almost five years ago, it didn’t take long for me to see the opportunities with small tourism businesses. It took me a little longer to identify the challenges however. The tour and activity segment [...]
Do you have a pricing strategy for your travel products? I believe that the pricing of your travel products is both an art and a science. This Spring, I read Smart Pricing by Jagmohan Raju and Z. John Zhang. It is an interesting book that covers multiple pricing strategies for businesses. The book got me [...]
With the recent release of the Goby iPhone application and the Tnooz showcase of the Siri.com offering, there is a definite increase in interest in on location mobile services that can benefit travelers in destination. Anecdotal data indicates that about 80% of bookings made by travelers for in-destination services occur when in destination (rather than [...]
In my recent distribution and supply chain collaboration sessions at the Adventure Travel World Summit, I had an opportunity to sit down and discuss aspects of distribution with adventure travel operators and outfitters. I was joined on the panel by a number of key players in the adventure distribution space including James O’Leonard (Founder & [...]
The Adventure Travel World Summit is on October 19-22, 2009 in historic Quebec City. I’ll be attending this year as a speaker focusing on Social media and distribution systems for the adventure segment. I am really excited about being part of the conference this year because it is really well executed and, from what I [...]
During the OpenTravel Alliance half day session at Eye for Travel’s Distribution Summit in Chicago, we had an opportunity to discuss new and emerging distribution channels including, believe it or not, destination marketers. Although many of the comments were not particularly supportive of this model, I think there is a huge opportunity for destinations to [...]
Last week I had an opportunity to talk to Claude Guay, formerly an analyst with PhoCusWright but now the CEO of iPerceptions, an analytics company based out of New York. iPerceptions recently published their Hospitality Index report around the same time that Forrester research came out with their report indicating the customer satisfaction in the [...]
In 1999 I had an opportunity to work with a variety of best of breed e-commerce products for a large retailer in the U.S. midwest. One of the products I worked with was NetPerceptions. The software was developed out of a research program at the University of Minnesota in 1992 and is based on the [...]
Packaged goods in traditional retail have a very different meaning to packaged goods in the travel space. In retail, a packaged product is a product that is sold in a “package”, ie. a box or a blister pack (literally packaged). In travel, a packaged product is one that is a combination of two separate products [...]
Joe Buhler sent me a link to a New York Times article titled “Worst Part of a Trip May be Booking It“. The article describes how frustrating the on-line booking experience can be for many consumers and how far behind the travel industry seems to be in comparison to other e-commerce sectors. We continued the [...]
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