Top 5 Travel & Tourism Technology Trends for 2008

I had the chance to participate in the Enter 2008 Conference held in Innsbruck, Austria last week. “Organised by the International Federation for Information Technology and Travel & Tourism (IFITT), ENTER 2008 offers a unique forum for academics, industry and government to present and debate state-of-the-art research and industry case studies on the application of information and communications technologies to tourism and travel.” There were several trends that emerged as I listened to and engaged in some of the presentations. The trends I identified spanned across all three tracks;... Read more »

The Value of Travel Agents - Unique Products & Value Add Services

An interesting article was posted by Travelmole.com today that strongly support my view that travel agents need to differentiate themselves by focusing on a niche and providing value added services. The article titled “Travel agents seek supplier support” states that: “A staggering 94% of agents who were concerned with supplier relationships and 79% of travel agents concerned with profit margins said they already had or were planning to expand their product offerings in order to mitigate those concerns. Many were including medical, green, cultural and events tourism packages... Read more »

Hospitality Managers Pay Attention! The Truth Doesn’t Have to Hurt

A big part of both the Canada-e-connect and the PhoCusWright Conferences revolved around user generated content and the effect that online review sites have on a companies reputation. The TripAdvisor presentation, which I reviewed earlier, pointed out that hoteliers and destination marketers don’t need to fear public opinion and that feedback in the form of reviews is a valuable tool from a customer service standpoint. This survey, by Marketing Vox seems to support the idea that reviews are really not as bad as hoteliers think. Here is a snippet of the results as posted by Joe Buhler: Fully... Read more »

Recent Survey - 60% of Vacationers don’t care about the Environment

I was very surprised to read an article on TravelMole today that stated: “Six out of ten (59%) holidaymakers say they will not cut down on the number of holidays abroad to save the environment, while one in three (35%) are not prepared to pay an extra £20 per holiday to offset their flight’s carbon emissions.” This survey, conducted by BLM Media, seems to contradict a survey from Lonely Planet that indicated that over 80% of online travel purchasers would consider offsetting their carbon emissions or choosing alternate travel methods in order to reduce their carbon impact. ... Read more »

Only One in Four Top Canadian Travel Sites Support Carbon Offsetting

Today is blog action day, a day when thousands of blogs from around the world, including this one, are posting articles about environmental sustainability. I first discovered this on Kevin May’s Travolution blog. On his post he compared the top five U.K. travel sites and reviewed their environmental policies. Of the top five, only one Easyjet has incorporated carbon offsetting directly into the checkout process. Of the remaining four, only one, Lastminute.com allows customers to offset carbon using a seperate carbon calculator.So, in keeping with Kevin’s analysis, I went online... Read more »

DMOs should focus on web initiatives

I read a post today by Joe Buhler about the Caribbean Tourism Organization and the excellent job being done by Vincent Vanderpool-Wallace. The part of the post that resonated the most with me is the following quote: “What I also applaud him for is the strong focus on web based initiatives to get the message out and stimulate market demand. It is today the most effective means of communications with any audience. Also, the tight integration of information with a direct online booking functionality for the entire region will only increase the effectiveness of effort and improve the ROI of... Read more »

Top 10 Search Engine Marketing Strategies for Travel Marketers

By Scott MacGregor Director of Marketing and Client Services Search Intelligence Search Engine Marketing (SEM) is now a serious marketing consideration for travel marketers with three-fifths of all online travel shoppers reporting that they rely on search engines as their research and planning resource (source: PhoCusWright). Clearly, search engine visibility can be a major determinant for online success. There is a great deal of good information written on the subject of search marketing, however little focuses on some of the more unique characteristics of travel and even less specifically for... Read more »

Academic Research Supports Industry Trends

As an IFITT member, I’ve had an opportunity to review the materials presented at the Enter 2007 Conference, which took place in Ljubljana. Much of the focus of IFITT is on the research and academic side and I must admit, the quality of the presentations is very impressive. The presentations, which are produced by academics from around the World, reflect research into a wide variety of tourism related areas. One paper I found particularly interesting and relevant to the upcoming Canada-e-connect conference is titled “Assessing eBusiness Models of U.S. Destination Marketing Organizations”.... Read more »