Google just released their newest foray into the world of ratings and reviews with their Sidewiki product. The first, and I think one of the most important things to consider, is that Sidewiki is only available for users who download and install the Google Toolbar. Although there are probably millions of people who have installed [...]
Dealbase.com is website that allows users to post travel deals to a growing database of hotel and package deals. I would compare it to a user generated TravelZoo. The site currently has about 9279 deals from destinations around North America, the Caribbean, and Mexico. The concept is certainly a good one. Basically a Craigslist of [...]
After I wrote the review about Kango.com I emailed Yen Lee and asked him some specific questions about getting product into Kango.com. Yen was gracious enough to answer my questions himself and provided some useful insight into how the sight may grow over time. Here are the questions and Yen’s answers: T4: How do SME [...]
The travel purchase life-cycle consists of four primary phases: dream, plan, go, and reminisce. For the most part, the big travel websites have been focused on only one phase of the life-cycle: the go phase. Why? Because that’s where the money is. But, what we have begun to see is a shift in how consumers [...]
I’ve been following an ongoing discussion on the WIWIH forums about the effect that expert reviews and amateur reviews have on the reputation of a hotel. I find this discussion particularly interesting because it is directly related to the increasing use of user generated content by travelers in the decision making process. Trip Advisor, among [...]
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