Earlier in the week I asked the following question on Twitter: Question: Who owns customer data? Supplier, Agency, Customer. I would like your thoughts on this? The discussion first came up at the Enter 2009 Conference in Amsterdam where I argued that we, as an industry, need to spend less time hording customer data and [...]
So the response to my original post has been pretty good. I managed to stir up some emotions relating carbon offsets to snake oil, but that was after all my point. I didn’t really want to sensationalize it too much, but I did want to make the point that, right now, it is buyer beware. [...]
** Note: I updated the post based on feedback I received from Peter at STI. Thanks to Peter for helping to clarify some of the inaccuracies. Additions are noted in green. I was contacted recently by a client who wanted to integrate a carbon offsetting program into the checkout process of their travel booking engine. [...]
Kevin May at the Travolution Blog posted a great little factoid about business travel. In a nutshell, Johnson & Johnson’s business travel budget was $915 Million of which $643 Million was spent on Long tail products like events, tours, taxis, airport shuttles, and rental cars. On top of that, 64% of business travelers purchased event [...]
Alex Bainbrigde over at Travel UCD wrote about a company called Your Travel Business (YTB.com). I had heard about this MLM travel business a few years ago when it first started and I paid it very little heed. I am quite surprised that it has managed to last this long. To my surprise it is [...]
An interesting article on Travel Industry Wire about hotel and airline suppliers who are bypassing intermediaries by selling directly to consumers. For some reason, this seems to a hot topic today even though this has been around for many many years. During the first Internet bubble, when OTAs first started to appear, airlines were cutting [...]
I’ve been commenting a lot recently about the impact that user generated content is having on travel and tourism online. Now it would seem that others are also recognizing that ugc is quickly becoming the content of choice for most savvy travelers. In a recent post, Jens Thraenhart, commented that DMOs and other tourism agencies [...]
Further to my comments about Adcenter, relying on MSN and Live profile information for the purposes of targeting advertising seems unreliable to me. Perhaps Microsoft is hoping that the majority of users who sign up for online systems like MSN, Hotmail, and Live will enter their true profile information when signing up. If the majority [...]
I finally found a site that mentions both travel and web 2.0 in the same article: “In the world of travel, disparate data from direct sources, travel agents and intermediaries made it nearly impossible to find the best price or options for an itinerary. Sites like Expedia, Travelocity and Orbitz transformed that forever (and sites [...]
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