The concept of a loss leader is nothing new. Businesses have been using loss leaders for ages, products that are sold at cost or below cost in order to stimulate other sales. For retailers, this often means selling something at a great discount in the hopes that the customer will buy other (higher margin) items [...]
There are many tools available for demonstrating your involvement in social media and your comfort with customer engagement. Many of these tools you are probably already using without even thinking about it. Let’s take a look at a few of the the tools/sites that you can use to demonstrate your expertise: Facebook – Focus on [...]
I was writing a post for the The Savvy Operator recently about how to market your on-line booking website, specifically targeting in-destination tours and activities, and it occurred to me that there is of confusion about the benefits of marketing versus distribution of long tail products. What I mean by distribution is the resale of [...]
A Destination Activity Broker creates partnerships between travel businesses within a destination, leveraging the individual travel products. My name is Matt Zito. I am a travel entrepreneur, online travel marketer and writer. I will be a guest blogging here at T4. I like what Stephen has done with T4. I love to be among travel [...]
Basics > Designing Your Site for Success Prerequisites: In order to successfully complete this daily action, you will need: An Internet connection because you will be doing on-line research. Estimated Time for Completion: 1-2 hours Details: Let’s be realistic. If you were a web designer chances are you wouldn’t be in the tourism business (and [...]
Choosing the right domain name for your company can be a challenge these days. Chances are, if you haven’t already secured your domain name, you will probably be unable to register your actual company name as a domain name. To help you find a domain name that works well for your company, you may need to try variations of your name or you may need to add an additional action term.
The focus of this series to help tourism companies, like tour operators, adventure outfitters, and hoteliers to maximize their tourism on-line marketing efforts. Because the action items presented in this series are focused on on-line marketing, there are certain requirements in order to realize maximum results from these tips.
Welcome to the tourism on-line marketing series. For this series, I will be providing you with an action a day for a full 365 days (excluding weekends). Each daily action will be short (about 250 – 500 words) and be something that you can do either that day or the next day. The goal of this series is to provide you with quick actionable tasks that you can execute on in a timely manner and realize short term, if not immediate, results.
In 1999 I had an opportunity to work with a variety of best of breed e-commerce products for a large retailer in the U.S. midwest. One of the products I worked with was NetPerceptions. The software was developed out of a research program at the University of Minnesota in 1992 and is based on the [...]
In the retail supply chain you have manufacturers who make products, distributors/wholesalers who ship and distribute the products, and retailers who sell the products to end consumers. At each level there is a mark-up that affects the overall retail price of the product starting with a known cost price. The retailer, for example, will generally [...]
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