21 November 2007 ~ 3 Comments

Canada-E-Connect video interview with Jeremy Gutsche, Trendhunter.com

I had a chance to catch up with Jeremy Gutsche from Trendhunter.com Magazine, after his presentation at the Canada-e-connect Conference in Vancouver. I asked him what small activity and tour operators could do to increase the popularity of their activities. Jeremy re-iterated that if you want to make your story and brand more compelling, you [...]

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14 November 2007 ~ 6 Comments

Truth is Online Gold Dust -President & CEO, Stephen Kaufer

Stephen Kaufer, CEO of Tripadvisor provided an engaging presentation about truth online and the effect that Tripadvisor has had of the travel industry. He discussed how products like TripAdvisor are promoting long tail products by allowing users to rate and comment on all types of accommodations and activities, not just those that are popular or [...]

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