Canada-E-Connect video interview with Jeremy Gutsche, Trendhunter.com

I had a chance to catch up with Jeremy Gutsche from Trendhunter.com Magazine, after his presentation at the Canada-e-connect Conference in Vancouver. I asked him what small activity and tour operators could do to increase the popularity of their activities. Jeremy re-iterated that if you want to make your story and brand more compelling, you must relentlessly obsess about your story and focus on making your value proposition different and more interesting than your competition. Here is the quick interview with Jeremy and a copy of his powerpoint presentation. In case you’re wondering,... Read more »

Truth is Online Gold Dust -President & CEO, Stephen Kaufer

Stephen Kaufer, CEO of Tripadvisor provided an engaging presentation about truth online and the effect that Tripadvisor has had of the travel industry. He discussed how products like TripAdvisor are promoting long tail products by allowing users to rate and comment on all types of accommodations and activities, not just those that are popular or well established. He noted that a tree top adventure in Colorado is now the most popular product on TripAdvisor. Mr. Kaufer went on to discuss that… Honest Brokers = Truth Social Networks = Trust …and that by combining honest brokers with... Read more »