You may already be aware of pay to play auction sites like Swoopo and Swipe Auctions, now there is a new player in town who is hoping to be the bid-to-win auction site for luxury hotels. There is a lot of controversy around the legitimacy of these types of sites and the marketing/advertising strategies are [...]
Last week I had an opportunity to talk to Claude Guay, formerly an analyst with PhoCusWright but now the CEO of iPerceptions, an analytics company based out of New York. iPerceptions recently published their Hospitality Index report around the same time that Forrester research came out with their report indicating the customer satisfaction in the [...]
Dealbase.com is website that allows users to post travel deals to a growing database of hotel and package deals. I would compare it to a user generated TravelZoo. The site currently has about 9279 deals from destinations around North America, the Caribbean, and Mexico. The concept is certainly a good one. Basically a Craigslist of [...]
Clairvoyix is a database marketing company that uses sophisticated personalization to better target customers. According to their website, Clairvoyix uses a seven step process that covers everything from collecting the information you need about your customers all the way to ROI. The steps as identified are: 1. Data Capture: This appears to be a service [...]
Congratulations to my friend and fellow T-List blogger, Jens Thraenhart on the re-launch of his TourismInternetMarketing.com blog. He worked with fellow hospitality blogger Chris Clarke to put together a WordPress blog that is extremely well designed. I know that Jens was having a lot of issues with the performance of the previous version of the [...]
A big part of both the Canada-e-connect and the PhoCusWright Conferences revolved around user generated content and the effect that online review sites have on a companies reputation. The TripAdvisor presentation, which I reviewed earlier, pointed out that hoteliers and destination marketers don’t need to fear public opinion and that feedback in the form of [...]
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