The more things change, the more they stay the same. When I first starting commenting on the tour and activity segment almost five years ago, it didn’t take long for me to see the opportunities with small tourism businesses. It took me a little longer to identify the challenges however. The tour and activity segment [...]
Let’s face it, when it comes to getting attention, you’re better off going to one A-List party then going to 100 block parties. You only have so much time on your hands and social media has a very real time cost associated with it. Unless you have a team of social media people working for [...]
There are many tools available for demonstrating your involvement in social media and your comfort with customer engagement. Many of these tools you are probably already using without even thinking about it. Let’s take a look at a few of the the tools/sites that you can use to demonstrate your expertise: Facebook – Focus on [...]
Scott Woodhouse, CMO of Travellr.com contacted me in early March to invite me and my readers to participate in a private beta test of Travellr.com, a new website he has launched. What I really liked was the fact that Scott was proactive and created a beta code “t4blog” before he contacted me. For all you [...]
Earlier in the week I asked the following question on Twitter: Question: Who owns customer data? Supplier, Agency, Customer. I would like your thoughts on this? The discussion first came up at the Enter 2009 Conference in Amsterdam where I argued that we, as an industry, need to spend less time hording customer data and [...]
I mentioned in my session at the Florida Association of CVB’s Annual Marketing Summit, that an effective way to manage your photos is to upload them to Flickr.com. As an example, I have created a new account for myself and uploaded a number of photos that were previously only available in my Facebook profile. You [...]
It’s not very often that small travel agencies have any kind of advantage over their much larger and better funded counterparts, but when it comes to Social Media they have a distinct advantage. Small agencies whether they have one employee or many tend to be better prepared to handle personal requests and offer one on [...]
I was commenting on some photos on Facebook when I noticed that a couple of my fellow blogging friends, including the Happy Hotelier and Chris Clarke, had added a new application called Jetsetter, developed by VibeAgent. Although the interface is nothing spectacular and the profile candy is a little large for my liking, the application [...]
So it certainly didn’t take long for TripAdvisor to rebrand their latest million dollar purchase. The “Where I’ve Been” app is now the TripAdvisor Cities I’ve Visited application on Facebook. Although the application is pretty much the same, it has been rebranded with TripAdvisor branding and now includes a less than smooth integration with the [...]
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