Guest Author, Ryan Bifulco, TravelSpike.com – Destinations are always looking for ways to market and promote themselves. Every Destination offers something unique to visitors and locals alike, and a short video is one of the best ways to showcase what you have to the world. Many DMOs still seem to think that online video and [...]
I am very excited to announce that Rezgo has formerly signed a sponsorship agreement for the “When They Get There (and Why They Go)” special report by PhoCusWright, which is focused on the in-destination events, attractions, and activities. Why is Rezgo sponsoring this special report? The tour and activity market is a tremendously important segment [...]
For many in travel, distribution would be considered the lifeblood of the industry. The triumverate of travel, or the BIG THREE of distribution, would tend to agree. These companies, born from the days when the only products you could distribute were airline tickets, have now expanded into other products like hotel rooms, cruise, and car [...]
One of the most powerful aspects about tourism is that it is an industry that everyone in a destination can participate in. Whether they know it or not, everyone from the local bus driver to the hot dog vendor on the corner is contributing or benefiting from the tourism industry. In a mature market like [...]
Cadabra Limited Product Description: Cadabra is creating a worldwide online travel agency specializing in experiential tour planning by combining its innovative software with a network of destination expert inbound tour operators. Cadabra’s Web-based technology allows consumers (or travel agents) to research, plan and book all aspects of complex multidestination touring type travel itineraries in one [...]
Over the last year I have started to see an interesting trend in the adoption of technologies by DMOs, both large and small. The older and more established the DMO, the less likely they are to adopt newer web technologies. The younger DMOs or ones that have traditionally been a little bit behind in their [...]
I received confirmation last week that I have been invited to present as a keynote speaker at the Florida Association of CVB’s annual Destination Marketing Summit in Orlando. The presentation will be two hours in length and cover two segments; an introduction to social media and it’s impact on tourism marketing and strategies in using [...]
Earlier in February I wrote about the role of the DMO and the lesson learned from VisitScotland.com. That post received a number of comments back that added more depth to the conversation. Today there was an announcement from Visit Scotland that the VisitScotland.com website would be changing the way it does busy to better support [...]
There has been a lot of discussion about the role of DMOs and how DMOs should be implementing technologies for the benefit of stakeholders. In the struggle to maintain viability and revenues, some DMOs have turned to a sales model. How does this model affect the DMO’s primary mandate to market the destination? We need [...]
This is a interview Darren Johner, the webmaster for Tourism Vancouver. I was introduced to Darren through Phil Caines, who works for me at Rezgo.com. Phil used to work with Tourism Vancouver before working at Rezgo. According to Darren, the biggest take away from the Canada-e-connect conference is the sense of collaboration and community.
Tnooz
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