I was writing a post for the The Savvy Operator recently about how to market your on-line booking website, specifically targeting in-destination tours and activities, and it occurred to me that there is of confusion about the benefits of marketing versus distribution of long tail products. What I mean by distribution is the resale of [...]
As a technologist primarily interested in the effects of systems on the trailing end of the long tail, I found Mr. Barnhart’s presentation at PhoCusWright Orlando 2007, one of the more relevant. Although Orbitz is a huge player in the in the travel distribution game, it is relatively small compared to the other big two, [...]
PWC recently stated that suppliers are gaining ground over aggregators in the online travel marketplace. I had discussed this in context to another recent survey that said the same thing, however, what I liked about this article from Travelmole.com was the following quote: “Already there are companies offering a wider range of services unrelated to [...]
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