Let’s face it, when it comes to getting attention, you’re better off going to one A-List party then going to 100 block parties. You only have so much time on your hands and social media has a very real time cost associated with it. Unless you have a team of social media people working for [...]
The articulation phase of the L.E.A.D. social media strategy has a direct impact on two parts of the marketing funnel. Inspirational content will influence the user during the awareness stage and the consideration stage. This is nothing new. Companies have been providing content in this manner for decades. In fact, the earliest magazines, including Ladies [...]
There are a variety of tools available for you to use to execute your articulation objectives. Most of the most popular tools are free or very low cost and can be integrated with your existing web site withe relative ease. If you are not already using a content management system that supports blogging, I would [...]
Today’s guest post is by Andy Hayes. It’s not secret that more and more travellers are feeling comfortable making travel bookings online – and are doing so in droves. Travel bookings in the US alone were up 12% to US$ 105 billion last year (source: emarketer.com September 2008). However, many travellers are reporting frustration with [...]
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