Do you have a pricing strategy for your travel products? I believe that the pricing of your travel products is both an art and a science. This Spring, I read Smart Pricing by Jagmohan Raju and Z. John Zhang. It is an interesting book that covers multiple pricing strategies for businesses. The book got me [...]
I had a really great conversation with Barbara Vega, founder of I Heart BackPackers, a tour operator who specializes in backpacking tours all over the World. During our talk, Barbara wanted to know if I had any suggestions on how to get started with social media and how to improve what she was already doing. [...]
During the OpenTravel Alliance half day session at Eye for Travel’s Distribution Summit in Chicago, we had an opportunity to discuss new and emerging distribution channels including, believe it or not, destination marketers. Although many of the comments were not particularly supportive of this model, I think there is a huge opportunity for destinations to [...]
Before you can run, you must first learn to walk. You’ve all heard this many times in your lifetime. Although the saying is overused, it is used because it is true. Although the saying can be applied to travel product distribution, in many cases the players are not even crawling yet. The challenge with any [...]
Google released their latest labs project called “City Tours” last week. I was quick to jump on the bandwagon and take a look, but I resisted from posting right away because I wanted to think a little more deeply about the implications of the application. Let’s not forget that Google is a powerhouse and, if [...]
One of the biggest challenges for any on-line business, especially on-line travel businesses is building trust with the on-line consumer. In my Tourism week post titled “Building On-line Credibility” I discussed ways that businesses can build their credibility on-line. In this post, I am going to share with you my five favorite tools for building [...]
For many in travel, distribution would be considered the lifeblood of the industry. The triumverate of travel, or the BIG THREE of distribution, would tend to agree. These companies, born from the days when the only products you could distribute were airline tickets, have now expanded into other products like hotel rooms, cruise, and car [...]
One of my favorite things about speaking at conferences and seminars around the World is what I learn while I’m there. I often find that I learn just as much being at these confernences as the attendees learn from me. One such experience was at the Creative Lapland Seminar in Rovaniemi, Finland. The theme of [...]
Distribution has been a common (if not cumbersome) part of life for airlines and hotels for many years now. But hotels and airlines are only the thin edge of the wedge when it comes to the abundance of tourism products that could potentially be distributed. Destination product suppliers like walking tours, whale watching, boat tours, [...]
One of the major benefits that small tourism companies have over larger competitors is that they tend to me more nimble and quick to respond to opportunities with technology. The other clear benefit is that the owner/operator or someone very close to the company can add a human face and element to the organizations social [...]
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