In my recent distribution and supply chain collaboration sessions at the Adventure Travel World Summit, I had an opportunity to sit down and discuss aspects of distribution with adventure travel operators and outfitters. I was joined on the panel by a number of key players in the adventure distribution space including James O’Leonard (Founder & [...]
One of the major benefits that small tourism companies have over larger competitors is that they tend to me more nimble and quick to respond to opportunities with technology. The other clear benefit is that the owner/operator or someone very close to the company can add a human face and element to the organizations social [...]
One of the biggest on-line challenges for a small business, especially a tourism related business, is developing on-line credibility. What do I mean by on-line credibility? Basically it is how credible or legitimate your business appears to be to yout on-line audience. On-line credibility is very much like your real world credibility. In fact, I [...]
In celebration of Tourism Week 2009, I would like to present a series of posts that will provide you with the basic tools you’ll need to take the leap to on-line marketing and sales for your tourism business. Although the principles are shared across many industries, I will be referring to tourism specific terms and [...]
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