The travel & tourism industry is all about connections. Connecting people, places, and cultures. Using new technologies, social media, and social networks can help to foster the connections that we share. I would like to share with you some of my experiences as an innovator in this new world of connectivity and build connections for all tourism related businesses both large and small.
Being successful with your social media strategy means having a schedule that allows you to participate and actively engage with your various channels. I recommend you break up your tasks so that the work required to listen, engage, articulate, and demonstrate are staggered throughout the week. A sample calendar might look like this: Sunday – LISTEN - Take a well deserved break but keep listing.... Read More...
Well, it has been quite a year working with the gang at Tnooz. In one year, Tnooz has rocketed in front of all the competing travel technology media sites to become the leading resource for technology news for the travel and tourism industries. I am immensely proud to be part of this team and to have been able to contribute to the conversations. If you think I’m kidding by the way, just take... Read More...
Let’s face it, when it comes to getting attention, you’re better off going to one A-List party then going to 100 block parties. You only have so much time on your hands and social media has a very real time cost associated with it. Unless you have a team of social media people working for you (and if you are like most small businesses, then you don’t) you won’t have the... Read More...
There are many tools available for demonstrating your involvement in social media and your comfort with customer engagement. Many of these tools you are probably already using without even thinking about it. Let’s take a look at a few of the the tools/sites that you can use to demonstrate your expertise: Facebook – Focus on your Facebook page and avoid creating a Facebook profile for... Read More...
This final phase of the L.E.A.D. social media strategy is about demonstrating your comfort and use of social media. The purpose of the demonstration phase is to direct your customers and potential customers to YOUR social media places instead of engaging with customers in THEIR social media spaces. In essence, during this phase you are orchestrating and facilitating the conversations you have with... Read More...
The articulation phase of the L.E.A.D. social media strategy has a direct impact on two parts of the marketing funnel. Inspirational content will influence the user during the awareness stage and the consideration stage. This is nothing new. Companies have been providing content in this manner for decades. In fact, the earliest magazines, including Ladies Home Journal were used to push content... Read More...
There are a variety of tools available for you to use to execute your articulation objectives. Most of the most popular tools are free or very low cost and can be integrated with your existing web site withe relative ease. If you are not already using a content management system that supports blogging, I would highly recommend that you consider setting up a blog on a CMS that supports blogging. ... Read More...
The Articulation phase of the L.E.A.D. social media strategy is also a transition phase. It is transitional because during this phase you will shift from being a content consumer and commenter into a content producer. The articulation phase is about generating content that fulfills the customers’ need for relevant information and details about your products or services. During the articulation... Read More...
The Engagement phase is the second phase of the four step L.E.A.D. social media strategy and is the first step in connecting and conversing with your potential customers, partners, and vendors. The Engagement phase is all about joining into an existing conversation rather than starting your own conversation. During this step you are beginning to participate in discussions that are already happening... Read More...
No special tools are required for the engagement phase, however, I do recommend optional profiles for the purposes of properly branding your comments: Disqus.com – Disqus is a shared commenting system used by many blogs. It allows you to post your comments to Twitter and share them on Facebook from the same profile. This is nice because you also share the link the site that you are commenting... Read More...
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