Archive | Social Media

14 November 2007 ~ 0 Comments

First Ever Major Travel Industry Blogger Workshop @ PhoCusWright

From Left to Right: Ram Badrinathan (not in photo), William Bakker, Jens Thraenhart, Stephen Joyce, Kevin May, and Phil Caines. Photo Credit: Vicky Brock The Blogger Workshop at the PhoCusWright Conference in Orlando was a huge success. Phil and I, miraculously, arrived at the conference a mere forty-five minutes before the workshop was to begin. [...]

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13 November 2007 ~ 4 Comments

What makes a Blog? A Summary of the Blogger Summit @ PhoCusWright

The blogger summit at The 2007 PhoCusWright Conference in Orlando, Florida was a huge success, at least in my opinion. The room was filled to capacity with approximately sixteen delegates around the tables and another twenty or so sitting in chairs and on counter tops around the room. The discussion was lively and at one [...]

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31 October 2007 ~ 0 Comments

Blog to Book – A Recap of the T-List Book Project

Well, it had to happen eventually. Thanks to the efforts of all the members of the T-List, the overwhelming support we got from the contributors, and the team at Rezgo, we have been asked to participate in the first ever Blogger Summit and Workshop at the PhoCusWright conference in Orlando. I have to give a [...]

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09 October 2007 ~ 4 Comments

Bringing Long Tail Content to the Fore

There has been a lot of discussion over the last year about the long tail of travel and the move to market and sell specialized travel products. PhocusWright’s Senior Strategist John Bray, in a presentation at the 2007 IFITT Enter Conference, elaborated on the primary differences between Travel 1.0 and Travel 2.0. Mr. Bray pointed [...]

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31 July 2007 ~ 0 Comments

Managed Content is dead, long live UGC

I’ve been commenting a lot recently about the impact that user generated content is having on travel and tourism online. Now it would seem that others are also recognizing that ugc is quickly becoming the content of choice for most savvy travelers. In a recent post, Jens Thraenhart, commented that DMOs and other tourism agencies [...]

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25 July 2007 ~ 1 Comment

Expert vs. Amateur Reviews

I’ve been following an ongoing discussion on the WIWIH forums about the effect that expert reviews and amateur reviews have on the reputation of a hotel. I find this discussion particularly interesting because it is directly related to the increasing use of user generated content by travelers in the decision making process. Trip Advisor, among [...]

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30 June 2007 ~ 0 Comments

Keeping Travel Agents Relevant

You probably remember the song, “Video Killed the Radio Star”. Well, travel 2.0 is trying to kill the travel agent. Review all the new travel websites whether they are social networking sites, hotel review sites, fare comparison sites, dynamic packaging sites, or large OTA sites, all of them have one primary thing in common; they [...]

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