The underlying goal of any social media strategy is to build corporate social habits for your organization. In the same way that you and your staff interact with people in the “real world” you should be interacting with them in a similar manner in the social web. The philosophies and techniques that you use to [...]
The plan you create based on the Listen, Engage, Articulate, and Demonstrate social media strategy should be reviewed on a regular basis to make sure that the objectives for each phase are being met. I recommend you schedule the following reviews into your social media plan: Monthly review – This review should look at how [...]
Your success metrics will be different for each step in your L.E.A.D. social media strategy. To summarize, you can expect the following outcomes from each phase: Listening Where users are talking about you What users are saying about you and your brand Where users are talking about subjects that are important to your business What [...]
As you may be aware, I am now a big fan of Prezi, the web based zooming presentation tool. I have started converting all of my presentations over to the Prezi platform and I may even upgrade to a pro account. Those of you who know me, know that for me to consider paying for [...]
Being successful with your social media strategy means having a schedule that allows you to participate and actively engage with your various channels. I recommend you break up your tasks so that the work required to listen, engage, articulate, and demonstrate are staggered throughout the week. A sample calendar might look like this: Sunday – [...]
Let’s face it, when it comes to getting attention, you’re better off going to one A-List party then going to 100 block parties. You only have so much time on your hands and social media has a very real time cost associated with it. Unless you have a team of social media people working for [...]
There are many tools available for demonstrating your involvement in social media and your comfort with customer engagement. Many of these tools you are probably already using without even thinking about it. Let’s take a look at a few of the the tools/sites that you can use to demonstrate your expertise: Facebook – Focus on [...]
This final phase of the L.E.A.D. social media strategy is about demonstrating your comfort and use of social media. The purpose of the demonstration phase is to direct your customers and potential customers to YOUR social media places instead of engaging with customers in THEIR social media spaces. In essence, during this phase you are [...]
The articulation phase of the L.E.A.D. social media strategy has a direct impact on two parts of the marketing funnel. Inspirational content will influence the user during the awareness stage and the consideration stage. This is nothing new. Companies have been providing content in this manner for decades. In fact, the earliest magazines, including Ladies [...]
There are a variety of tools available for you to use to execute your articulation objectives. Most of the most popular tools are free or very low cost and can be integrated with your existing web site withe relative ease. If you are not already using a content management system that supports blogging, I would [...]
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