Travel & Tourism Technology Trends

Google released their latest labs project called “City Tours” last week.  I was quick to jump on the bandwagon and take a look, but I resisted from posting right away because I wanted to think a little more deeply about the implications of the application.  Let’s not forget that Google is a powerhouse and, if [...]

Continue Reading

In celebration of Tourism Week 2009, I would like to present a series of posts that will provide you with the basic tools you’ll need to take the leap to on-line marketing and sales for your tourism business.  Although the principles are shared across many industries, I will be referring to tourism specific terms and [...]

Continue Reading

You’ll probably recognize the Three Musketeer’s famous tag line “All for one and one for all”, but does it really work in a software as a service environment?  That is the challenge I was faced with this weekend after we released our latest round of updates to Rezgo.  The challenge I face everyday with Rezgo [...]

Continue Reading

Uptake is travel search engine that is about activities, things to do and lodging for destinations. The system aggregates review data and combines it into a consolidated sourcefor travel information.  The site is completely engine agnostic and pushes leads to the site that customer prefers. The number one reason why Google search became the premier [...]

Continue Reading

There has been a lot of discussion and debate around duplicate content.  When I helped put together the Tips from the T-List website for example, the whole idea behind using the WordPress platform was to consolidate all the content into one place and then re-direct readers back out to the original posts and websites.  The [...]

Continue Reading

After I wrote the review about Kango.com I emailed Yen Lee and asked him some specific questions about getting product into Kango.com. Yen was gracious enough to answer my questions himself and provided some useful insight into how the sight may grow over time. Here are the questions and Yen’s answers: T4: How do SME [...]

Continue Reading

By Scott MacGregor Director of Marketing and Client Services Search Intelligence Search Engine Marketing (SEM) is now a serious marketing consideration for travel marketers with three-fifths of all online travel shoppers reporting that they rely on search engines as their research and planning resource (source: PhoCusWright). Clearly, search engine visibility can be a major determinant [...]

Continue Reading

Further to my comments about Adcenter, relying on MSN and Live profile information for the purposes of targeting advertising seems unreliable to me. Perhaps Microsoft is hoping that the majority of users who sign up for online systems like MSN, Hotmail, and Live will enter their true profile information when signing up. If the majority [...]

Continue Reading

With the release of Microsoft’s Digital Advertising Solution and their less than subtle focus on online travel, the question is… how will the long tail of travel affect how travel products are sold online and will traditional pay per click work? Conversation with consumers ad from Microsoft Travel Case study for Microsoft AdCenter It appears [...]

Continue Reading