Archive | Long Tail of Travel

07 April 2010 ~ 0 Comments

Tours Announced With New OpenTravel Projects for 2010

Tours Announced With New OpenTravel Projects for 2010

The OpenTravel Alliance (OpenTravel), the travel industry’s leading distribution specification/standards development organization, announces new projects ranging from functional enhancements to tours and activities to adding electronic miscellaneous document (EMD) information to support merchandising of additional services by airlines. “As the travel industry comes out of the downturn, companies are refining business models to reflect economic [...]

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03 April 2010 ~ 2 Comments

Small Operators Can Benefit from Mobile Partnerships

Small Operators Can Benefit from Mobile Partnerships

With the recent release of the Goby iPhone application and the Tnooz showcase of the Siri.com offering, there is a definite increase in interest in on location mobile services that can benefit travelers in destination. Anecdotal data indicates that about 80% of bookings made by travelers for in-destination services occur when in destination (rather than [...]

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15 January 2010 ~ 0 Comments

Rezgo Sponsors PhoCusWright Special Report on Tour & Activities

Rezgo Sponsors PhoCusWright Special Report on Tour & Activities

I am very excited to announce that Rezgo has formerly signed a sponsorship agreement for the “When They Get There (and Why They Go)” special report by PhoCusWright, which is focused on the in-destination events, attractions, and activities. Why is Rezgo sponsoring this special report? The tour and activity market is a tremendously important segment [...]

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14 November 2009 ~ 8 Comments

5 Steps to Getting Started with Social Media in Travel

5 Steps to Getting Started with Social Media in Travel

I had a really great conversation with Barbara Vega, founder of I Heart BackPackers, a tour operator who specializes in backpacking tours all over the World.  During our talk, Barbara wanted to know if I had any suggestions on how to get started with social media and how to improve what she was already doing.  [...]

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04 November 2009 ~ 0 Comments

Commoditization Does Not Spell Death For Adventure Products

In my recent distribution and supply chain collaboration sessions at the Adventure Travel World Summit, I had an opportunity to sit down and discuss aspects of distribution with adventure travel operators and outfitters.  I was joined on the panel by a number of key players in the adventure distribution space including James O’Leonard  (Founder & [...]

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29 June 2009 ~ 25 Comments

Why Google City Tours is Important to Tourism

Why Google City Tours is Important to Tourism

Google released their latest labs project called “City Tours” last week.  I was quick to jump on the bandwagon and take a look, but I resisted from posting right away because I wanted to think a little more deeply about the implications of the application.  Let’s not forget that Google is a powerhouse and, if [...]

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16 June 2009 ~ 7 Comments

Open Travel Alliance and the Future of Travel Distribution

Open Travel Alliance and the Future of Travel Distribution

For many in travel, distribution would be considered the lifeblood of the industry.  The triumverate of travel, or the BIG THREE of distribution, would tend to agree.  These companies, born from the days when the only products you could distribute were airline tickets, have now expanded into other products like hotel rooms, cruise, and car [...]

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06 June 2009 ~ 16 Comments

Tourism is an Experience Industry, So Deliver Experiences

One of my favorite things about speaking at conferences and seminars around the World is what I learn while I’m there.  I often find that I learn just as much being at these confernences as the attendees learn from me.  One such experience was at the Creative Lapland Seminar in Rovaniemi, Finland.  The theme of [...]

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20 May 2009 ~ 0 Comments

Australia's Tourism E-Kit Model is one to Emulate

I was recently informed that Rezgo.com has been included in the latest version of the Australian Tourism Data Warehouse Tourism E-Kit.  This is exciting news because I really like the concept of the Tourism E-Kit and the way that it is put together.  I would gather that most tourism businesses outside of Australia have never [...]

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10 April 2009 ~ 0 Comments

Technology Can Drive Tourism Innovation

One of the most powerful aspects about tourism is that it is an industry that everyone in a destination can participate in.  Whether they know it or not, everyone from the local bus driver to the hot dog vendor on the corner is contributing or benefiting from the tourism industry.  In a mature market like [...]

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