Have you travelled overseas lately and been paranoid about turning on roaming data on your mobile device for fear of coming home to a ridiculous bill? Well TripButler, a start-up out of Austria is hoping that their portable wifi devices will give technology addicted travelers a reprieve for high roaming charges. The TripButler wifi device [...]
In October at T4, I published, “Is the new, private-sale travel site business model the real deal? an in-depth look, into the new social e-commerce start-ups, their business model and how the deals get structured. As an active online travel business consultant in the new social e-commerce travel space (flash-travel sales), I am confirming, that [...]
The underlying goal of any social media strategy is to build corporate social habits for your organization. In the same way that you and your staff interact with people in the “real world” you should be interacting with them in a similar manner in the social web. The philosophies and techniques that you use to [...]
The plan you create based on the Listen, Engage, Articulate, and Demonstrate social media strategy should be reviewed on a regular basis to make sure that the objectives for each phase are being met. I recommend you schedule the following reviews into your social media plan: Monthly review – This review should look at how [...]
Your success metrics will be different for each step in your L.E.A.D. social media strategy. To summarize, you can expect the following outcomes from each phase: Listening Where users are talking about you What users are saying about you and your brand Where users are talking about subjects that are important to your business What [...]
As you may be aware, I am now a big fan of Prezi, the web based zooming presentation tool. I have started converting all of my presentations over to the Prezi platform and I may even upgrade to a pro account. Those of you who know me, know that for me to consider paying for [...]
Being successful with your social media strategy means having a schedule that allows you to participate and actively engage with your various channels. I recommend you break up your tasks so that the work required to listen, engage, articulate, and demonstrate are staggered throughout the week. A sample calendar might look like this: Sunday – [...]
Well, it has been quite a year working with the gang at Tnooz. In one year, Tnooz has rocketed in front of all the competing travel technology media sites to become the leading resource for technology news for the travel and tourism industries. I am immensely proud to be part of this team and to [...]
Let’s face it, when it comes to getting attention, you’re better off going to one A-List party then going to 100 block parties. You only have so much time on your hands and social media has a very real time cost associated with it. Unless you have a team of social media people working for [...]
There are many tools available for demonstrating your involvement in social media and your comfort with customer engagement. Many of these tools you are probably already using without even thinking about it. Let’s take a look at a few of the the tools/sites that you can use to demonstrate your expertise: Facebook – Focus on [...]
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