Travel Has Much to Learn from E-Commerce – Recommendation Engines
In 1999 I had an opportunity to work with a variety of best of breed e-commerce products for a large retailer in the U.S. midwest. One of the products I worked with was NetPerceptions. The software was developed out of a research program at the University of Minnesota in 1992 and is based on the concept of “collaborative filtering”. Essentially the software analyzes patterns in purchase history and then makes recommendations based on what other people buy. This software is the basis of Amazon.com’s Read more [...]



Recent Comments