Archive | Tourism On-line Marketing Series

06 January 2010 ~ 5 Comments

Hosting your Website

If you are not planning on using a third-party developer to develop your website for you then can probably go ahead and host your website yourself. Before you start though, it is important to understand some points about hosting your own website. Using these simple guidelines you should be better prepared to host your site and get your web presence up and running in short order.

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05 January 2010 ~ 0 Comments

Developing your web plan

Developing your web plan can take a while, but this is the most important task you can complete in order to ensure your success on-line. Whether you choose to use an outside developer to create your website for you or you choose to do it yourself, your web plan will act as a guide to get you to where you need to go. As a basic guide, your web plan should include the following sections.

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03 January 2010 ~ 1 Comment

Registering your Tour Operator Domain

Basics > Register your domain name
Prerequisites:
In order to successfully complete this daily action, you will need:

A domain name to register
A credit card (Visa, Mastercard, or Amex)

Estimated Time for Completion: 15 – 30 minutes
Details:
Your company has  a name, you’ve probably incorporated it, and you’ve probably already designed a logo or are thinking about it.  Before you [...]

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03 January 2010 ~ 3 Comments

Choosing Your Domain Name

Choosing the right domain name for your company can be a challenge these days. Chances are, if you haven’t already secured your domain name, you will probably be unable to register your actual company name as a domain name. To help you find a domain name that works well for your company, you may need to try variations of your name or you may need to add an additional action term.

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02 January 2010 ~ 0 Comments

Getting Started

The focus of this series to help tourism companies, like tour operators, adventure outfitters, and hoteliers to maximize their tourism on-line marketing efforts. Because the action items presented in this series are focused on on-line marketing, there are certain requirements in order to realize maximum results from these tips.

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29 December 2009 ~ 0 Comments

Introduction to the Savvy Operator

Introduction to the Savvy Operator

Welcome to the tourism on-line marketing series. For this series, I will be providing you with an action a day for a full 365 days (excluding weekends). Each daily action will be short (about 250 – 500 words) and be something that you can do either that day or the next day. The goal of this series is to provide you with quick actionable tasks that you can execute on in a timely manner and realize short term, if not immediate, results.

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