This is article #4 in a 5 part Start up series for tour and activity travel businesses. In working with travel start ups a consistent theme I come across is the lofty sales expectations the founders place on themselves and their start up at launch. I believe this to be a huge mistake that reduces [...]
5 Tips to starting a successful tours and activity travel business. This is Tip #3. In the first two articles I wrote about how to partner and package to help your start up get business in the early stages. This third article is about implementing a simple distribution system so at launch you have other [...]
5 Tips to starting a successful tours and activity travel business. This is a series of 5 articles to help tours and activity entrepreneurs start a new business. I’ll post one new article each week here at T4. Tip #2: Partner with other travel suppliers in your destination to create a unique one-of-kind package for [...]
In the previous article, titled “Listening for your brand on-line“, I mentioned a few monitoring tools that you can use to listen for mentions of your brand or keywords. I will now go into a bit more detail about each of these tools. Google Alerts If you only use one monitoring tool, Google Alerts is [...]
The Listening phase is the first and, I would argue, the most important step in the L.E.A.D. ™ social media strategy. Like any conversation, listening affords the listener the luxury of understanding the nature of the conversation, the individuals involved, the subject matter, and the direction of the conversation. Listening also provides the listener with [...]
If you are like most business people online, you are probably bombarded with sales pitches by SEO and social media experts all claiming that they can get you tons of traffic in no time. But like all things that are truly worthwhile, there are no quick fixes to being successful at either search engine optimization [...]
During the first month of the Savvy Operator series we covered the basics of getting your tourism business started on-line. Given that over 80% of tourism business have no web presence or only a partial web presence, this introduction is a great place to start if you want to get your feet wet. [...]
Prerequisites: You have decided to make video part of your tourism business, you’ve learned the basics of shooting video for the web, and now you’re ready to make better videos.
Estimated Time for Completion: 20 min reading time
Details: So now that you’ve got the basic video requirements down, you’ve got a place to host your sites, [...]
Prerequisites: You should have a few videos ready for uploading to a video sharing and hosting site.
Estimated Time for Completion: 20 min reading time, 15 min. execution
Details: There are a number of video hosting and sharing sites on the Internet. Which one, though, is the best for hosting your tour and activity videos? That depends [...]
Prerequisites: You should have a digital video camera of your choice to use for business purposes.
Estimated Time for Completion: Reading time of 20 mins.
Details: I am not a videographer, professional camera person, or a film-maker. Chances are, neither are you. But, that doesn’t mean that you don’t have the ability to make interesting, compelling, and [...]
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