This is article #4 in a 5 part Start up series for tour and activity travel businesses. In working with travel start ups a consistent theme I come across is the lofty sales expectations the founders place on themselves and their start up at launch. I believe this to be a huge mistake that reduces [...]
5 Tips to starting a successful tours and activity travel business. This is Tip #3. In the first two articles I wrote about how to partner and package to help your start up get business in the early stages. This third article is about implementing a simple distribution system so at launch you have other [...]
5 Tips to starting a successful tours and activity travel business. This is a series of 5 articles to help tours and activity entrepreneurs start a new business. I’ll post one new article each week here at T4. Tip #2: Partner with other travel suppliers in your destination to create a unique one-of-kind package for [...]
This is a series of 5 articles to help tours and activity entrepreneurs start a new business. I’ll post one new article each week here at T4. Tip #1: Introduce yourself and your company’s services to the established travel business owners and tour/activity operators in the destination you plan on starting your business. A simple [...]
Rezgo Sponsored Industry Research Estimates Tour & Activities at $27 Billion For as long as there have been tourists there have been tours, tour guides, and destination based activities. Unlike the more commonly known travel segments like flights, hotels, car rentals, and cruise, the in-destination tour and activity segment is dominated by very small businesses. [...]
The underlying goal of any social media strategy is to build corporate social habits for your organization. In the same way that you and your staff interact with people in the “real world” you should be interacting with them in a similar manner in the social web. The philosophies and techniques that you use to [...]
The plan you create based on the Listen, Engage, Articulate, and Demonstrate social media strategy should be reviewed on a regular basis to make sure that the objectives for each phase are being met. I recommend you schedule the following reviews into your social media plan: Monthly review – This review should look at how [...]
Your success metrics will be different for each step in your L.E.A.D. social media strategy. To summarize, you can expect the following outcomes from each phase: Listening Where users are talking about you What users are saying about you and your brand Where users are talking about subjects that are important to your business What [...]
As you may be aware, I am now a big fan of Prezi, the web based zooming presentation tool. I have started converting all of my presentations over to the Prezi platform and I may even upgrade to a pro account. Those of you who know me, know that for me to consider paying for [...]
Being successful with your social media strategy means having a schedule that allows you to participate and actively engage with your various channels. I recommend you break up your tasks so that the work required to listen, engage, articulate, and demonstrate are staggered throughout the week. A sample calendar might look like this: Sunday – [...]
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