During the first month of the Savvy Operator series we covered the basics of getting your tourism business started on-line. Given that over 80% of tourism business have no web presence or only a partial web presence, this introduction is a great place to start if you want to get your feet wet. [...]
For the last week or so I have been communicating with my friend Daniele Beccari from isango! He and his family are going through a terrible medical ordeal and he has reached out to his friends and colleagues for help in spreading the word and raising money to help cover the immense costs. I cannot [...]
Prerequisites: Photos already posted on the web, preferably on a well ranked photo sharing website or on your own website.
Estimated Time for Completion: Reading time of 20 minutes.
Details: Let’s face it, photos are great, but conversions are better. So how do you use your photos to increase the likelihood that a viewer is going to [...]
Prerequisites: Some photos that you are ready to host on-line or post publicly for display.
Estimated Time for Completion: 30 minutes – 1 hour
Details: Taking photos of your tours is one thing, actually having them on-line so that they can be shared with your customers and future guests is another thing. As I discussed in the [...]
Prerequisites: You should have some photos ready to edit. I also recommend you have descriptions and titles ready for your test photos as well.
Estimated Time for Completion: 1-2 hours
Details: Thanks to improvements in Flash technology and increased access to broadband Internet access, there are now a growing list of on-line photo editor that can support [...]
Prerequisites: You should have a digital camera of your choice to use for business purposes.
Estimated Time for Completion: Reading time of 20 mins.
Details: Now that you have decided to add photography to your tours, you will want to make sure that the photos you take are really good. After all, what’s the point in taking [...]
Prerequisites: You should have a digital camera of your choice to use for business purposes.
Estimated Time for Completion: Reading time of 20 mins.
Details: Do you recall the old saying “A picture is worth a thousand words?”. Well, with the search engines, that’s not entirely true, but pictures can go a long way to helping you [...]
This is a copy of my presentation at the Adventure Travel World Summit. Ofcourse you lose the audio content that goes with it, but you get the gist. I’ve added an outline of the slides along with some commentary that adds context to the slides. Using Social Media Techniques to Improve Customer Conversion View more [...]
The Adventure Travel World Summit is on October 19-22, 2009 in historic Quebec City. I’ll be attending this year as a speaker focusing on Social media and distribution systems for the adventure segment. I am really excited about being part of the conference this year because it is really well executed and, from what I [...]
One of my favorite things about speaking at conferences and seminars around the World is what I learn while I’m there. I often find that I learn just as much being at these confernences as the attendees learn from me. One such experience was at the Creative Lapland Seminar in Rovaniemi, Finland. The theme of [...]
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