Distribution has been a common (if not cumbersome) part of life for airlines and hotels for many years now. But hotels and airlines are only the thin edge of the wedge when it comes to the abundance of tourism products that could potentially be distributed. Destination product suppliers like walking tours, whale watching, boat tours, [...]
One of the major benefits that small tourism companies have over larger competitors is that they tend to me more nimble and quick to respond to opportunities with technology. The other clear benefit is that the owner/operator or someone very close to the company can add a human face and element to the organizations social [...]
To demonstrate my point, I’m writing this post on my iPhone. Why, you ask, would I take the time to tap out a full post on my mobile? Partly because I wanted to prove a point but mostly because the battery on my laptop ran out and I really wanted to get this post done. [...]
One of the biggest on-line challenges for a small business, especially a tourism related business, is developing on-line credibility. What do I mean by on-line credibility? Basically it is how credible or legitimate your business appears to be to yout on-line audience. On-line credibility is very much like your real world credibility. In fact, I [...]
In celebration of Tourism Week 2009, I would like to present a series of posts that will provide you with the basic tools you’ll need to take the leap to on-line marketing and sales for your tourism business. Although the principles are shared across many industries, I will be referring to tourism specific terms and [...]
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