Over the last year I have started to see an interesting trend in the adoption of technologies by DMOs, both large and small. The older and more established the DMO, the less likely they are to adopt newer web technologies. The younger DMOs or ones that have traditionally been a little bit behind in their [...]
Frankly I’ve always enjoyed travel guides especially the well written version by Lonely Planet, Rough Guides, or Columbus Guides. Since the growth in popularity of user generated sites like Wikitravel and World66 I’ve cast off the shackles of paper and gone digital for my guides preferring the advice and recommendations of average travelers. The BBC [...]
I received confirmation last week that I have been invited to present as a keynote speaker at the Florida Association of CVB’s annual Destination Marketing Summit in Orlando. The presentation will be two hours in length and cover two segments; an introduction to social media and it’s impact on tourism marketing and strategies in using [...]
Earlier in February I wrote about the role of the DMO and the lesson learned from VisitScotland.com. That post received a number of comments back that added more depth to the conversation. Today there was an announcement from Visit Scotland that the VisitScotland.com website would be changing the way it does busy to better support [...]
There has been a lot of discussion about the role of DMOs and how DMOs should be implementing technologies for the benefit of stakeholders. In the struggle to maintain viability and revenues, some DMOs have turned to a sales model. How does this model affect the DMO’s primary mandate to market the destination? We need [...]
I read a post today by Joe Buhler about the Caribbean Tourism Organization and the excellent job being done by Vincent Vanderpool-Wallace. The part of the post that resonated the most with me is the following quote: “What I also applaud him for is the strong focus on web based initiatives to get the message [...]
I am so excited to promote the first Canada-e-connect conference to be held in Vancouver. The goal of the conference is to profile Canada’s tourism industry and to highlight innovations in online marketing and technology that support tourism. This is especially exciting because this conference would normally have been in Ottawa or Toronto prior to [...]
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