The articulation phase of the L.E.A.D. social media strategy has a direct impact on two parts of the marketing funnel. Inspirational content will influence the user during the awareness stage and the consideration stage. This is nothing new. Companies have been providing content in this manner for decades. In fact, the earliest magazines, including Ladies [...]
There are a variety of tools available for you to use to execute your articulation objectives. Most of the most popular tools are free or very low cost and can be integrated with your existing web site withe relative ease. If you are not already using a content management system that supports blogging, I would [...]
The Articulation phase of the L.E.A.D. social media strategy is also a transition phase. It is transitional because during this phase you will shift from being a content consumer and commenter into a content producer. The articulation phase is about generating content that fulfills the customers’ need for relevant information and details about your products [...]
The Engagement phase is the second phase of the four step L.E.A.D. social media strategy and is the first step in connecting and conversing with your potential customers, partners, and vendors. The Engagement phase is all about joining into an existing conversation rather than starting your own conversation. During this step you are beginning to [...]
No special tools are required for the engagement phase, however, I do recommend optional profiles for the purposes of properly branding your comments: Disqus.com – Disqus is a shared commenting system used by many blogs. It allows you to post your comments to Twitter and share them on Facebook from the same profile. This is [...]
You may already be aware of pay to play auction sites like Swoopo and Swipe Auctions, now there is a new player in town who is hoping to be the bid-to-win auction site for luxury hotels. There is a lot of controversy around the legitimacy of these types of sites and the marketing/advertising strategies are [...]
In the previous article, titled “Listening for your brand on-line“, I mentioned a few monitoring tools that you can use to listen for mentions of your brand or keywords. I will now go into a bit more detail about each of these tools. Google Alerts If you only use one monitoring tool, Google Alerts is [...]
The Listening phase is the first and, I would argue, the most important step in the L.E.A.D. ™ social media strategy. Like any conversation, listening affords the listener the luxury of understanding the nature of the conversation, the individuals involved, the subject matter, and the direction of the conversation. Listening also provides the listener with [...]
If you are like most business people online, you are probably bombarded with sales pitches by SEO and social media experts all claiming that they can get you tons of traffic in no time. But like all things that are truly worthwhile, there are no quick fixes to being successful at either search engine optimization [...]
“Why aren’t there more photos on my mobile site? Can’t we have interactive Google Maps on my mobile site?” Your mobile site should be designed to be as usable as possible – it’s for people that are in the destination, not for people planning to visit your destination (that’s what your “normal” mobile site is [...]
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