In my latest Tnooz post titled “Australian distribution strategy could be template for other tourism boards” I talk about the opportunity that national tourism boards have to engage with small businesses in their countries. Although I know there are countries out there other than Australia that have developed a national tourism strategy, none that I know of, have been as committed to making it work.
I’m a big believer in evolution when it comes to the status quo. Although the idea of wholesale revolution is intriguing when it comes to technology or specific (generally small scale) verticals, DMOs are not going to go away any time soon and the value that they can bring often goes under appreciated. I think DMOs like Tourism Australia and its regional partners have a role to play in developing best practices and fostering a culture of excellence in service delivery. Not to mention, a strong and unified brand voice has more reach then the collective yells of myriad small operators.
I hope you take the time to read the post and detail and please leave your comments. Am I on the right track or do you think DMOs won’t be able to get their act together?
Read the post here: Australian distribution strategy could be template for other tourism boards