Archive | June, 2009

29 June 2009 ~ 25 Comments

Why Google City Tours is Important to Tourism

Why Google City Tours is Important to Tourism

Google released their latest labs project called “City Tours” last week.  I was quick to jump on the bandwagon and take a look, but I resisted from posting right away because I wanted to think a little more deeply about the implications of the application.  Let’s not forget that Google is a powerhouse and, if [...]

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25 June 2009 ~ 4 Comments

5 Tools for Building On-line Trust in Travel

One of the biggest challenges for any on-line business, especially on-line travel businesses is building trust with the on-line consumer.  In my Tourism week post titled “Building On-line Credibility” I discussed ways that businesses can build their credibility on-line.  In this post, I am going to share with you my five favorite tools for building [...]

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16 June 2009 ~ 7 Comments

Open Travel Alliance and the Future of Travel Distribution

Open Travel Alliance and the Future of Travel Distribution

For many in travel, distribution would be considered the lifeblood of the industry.  The triumverate of travel, or the BIG THREE of distribution, would tend to agree.  These companies, born from the days when the only products you could distribute were airline tickets, have now expanded into other products like hotel rooms, cruise, and car [...]

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06 June 2009 ~ 16 Comments

Tourism is an Experience Industry, So Deliver Experiences

One of my favorite things about speaking at conferences and seminars around the World is what I learn while I’m there.  I often find that I learn just as much being at these confernences as the attendees learn from me.  One such experience was at the Creative Lapland Seminar in Rovaniemi, Finland.  The theme of [...]

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04 June 2009 ~ 0 Comments

Tourism Week – Technology Tip #5 – Sell Globally Deliver Locally

Distribution has been a common (if not cumbersome) part of life for airlines and hotels for many years now.  But hotels and airlines are only the thin edge of the wedge when it comes to the abundance of tourism products that could potentially be distributed.  Destination product suppliers like walking tours, whale watching, boat tours, [...]

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04 June 2009 ~ 0 Comments

Tourism Week – Technology Tip #4 – Social Media Must Dos

One of the major benefits that small tourism companies have over larger competitors is that they tend to me more nimble and quick to respond to opportunities with technology.  The other clear benefit is that the owner/operator or someone very close to the company can add a human face and element to the organizations social [...]

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03 June 2009 ~ 0 Comments

Tourism Week – Technology Tip #3 – EmbraceYour Mobile

Tourism Week – Technology Tip #3 – EmbraceYour Mobile

To demonstrate my point, I’m writing this post on my iPhone. Why, you ask, would I take the time to tap out a full post on my mobile? Partly because I wanted to prove a point but mostly because the battery on my laptop ran out and I really wanted to get this post done. [...]

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02 June 2009 ~ 0 Comments

Tourism Week – Technology Tip #2 – Building On-line Credibility

Tourism Week – Technology Tip #2 – Building On-line Credibility

One of the biggest on-line challenges for a small business, especially a tourism related business, is developing on-line credibility.  What do I mean by on-line credibility?  Basically it is how credible or legitimate your business appears to be to yout on-line audience. On-line credibility is very much like your real world credibility. In fact, I [...]

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01 June 2009 ~ 5 Comments

Tourism Week – Technology Tip #1 – The Costs of a Website

In celebration of Tourism Week 2009, I would like to present a series of posts that will provide you with the basic tools you’ll need to take the leap to on-line marketing and sales for your tourism business.  Although the principles are shared across many industries, I will be referring to tourism specific terms and [...]

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