PhoCusWright Travel Innovator: Uptake

Uptake is travel search engine that is about activities, things to do and lodging for destinations. The system aggregates review data and combines it into a consolidated sourcefor travel information.  The site is completely engine agnostic and pushes leads to the site that customer prefers.

The number one reason why Google search became the premier search is because they put all the information out infront the user.  Uptake is using the same model even it means losing some leads to direct to supplier bookings.  Uptakes primary revenue source is as a lead generator.

There are some very interesting opportunities for suppliers to take advantage of a product like Uptake because it means that small suppliers can have an impact on the buying process by listing themselves in the engine.  The idea is that eventually Uptake will become the site of choice of all these products.

The Uptake site is only available for the U.S. for now but there is talk about expanding into the Canadian market.  This seems to be a natural extension and will serve the North American market well.

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