PhoCusWright Travel Innovator: Innovata LLC
Innovata is a global leader in travel related content management, content distribution as well as travel planning solutions utilising this content. Airlines, airports, hotels, web based travel companies and a wide range of industry related companies and associations use our data and solutions to help facilitate their own businesses.
In association with IATA, Innovata markets the Schedule Reference Service (SRS) to the aviation industry. The database contains over 99% of all flight schedules worldwide with over 900 airlines participating in and updating the SRS directly. Approximately 90% of the database is updated and refreshed each week.
Innovata also provides content licensing services for the following:
- Innovata’s Hotels database (HotelBase) contains property description, amenity and related information on over 66,000 separate properties
- Innovata’s Car Rental database (CarBase) contains data on over 11,000 airport and off-airport car rental locations for some 85 car rental companies.
- Innovata’s rail schedules database (RailBase) contains up to date schedules for Amtrak in the USA and Via Rail in Canada.
Questions:
1. There appear to be a number of solutions offered by Innovata. What is being presented at PhoCusWright?
2. With the advent of so much free content on web now, is there still a market for paid content?
3. Has Innovata considered opening up the schedules for free and driving revenues through booking revenues?
