Clairvoyix is a database marketing company that uses sophisticated personalization to better target customers. According to their website, Clairvoyix uses a seven step process that covers everything from collecting the information you need about your customers all the way to ROI. The steps as identified are: 1. Data Capture: This appears to be a service [...]
Cadabra is a research and booking website for New Zealand. The site is based on Cadabra’s tour planning software which allows customers to search, plan, and book a variety of travel products including accommodations, car rentals, and attractions. The system includes wizard based tools that help the customer through the planning process. I signed up [...]
AdventureLink is a reservation and distrbution system for adventure travel and experiential product. They appear to be using TriSept Solutions as the basis of the application and piggybacking on the VaxVacation network to distribute their products out to 80,000 connected travel agents in North America. TriSept Solutions is a travel technology company that provides: “airlines, [...]
With the inaugural PhoCusWright Travel Innovation Summit less than two weeks away, I thought I would take a few moments to outline the demonstrators (as of November 4th) and then go into a little more detail on each demonstrator. The challenge here is that some of the demonstrators are in stealth mode and are not [...]
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