Beans Beans the Magical Fruit, the More you Eat, the More you…
Well you know the rest. I don’t usually write about travel and tourism marketing because I leave that to my fellow bloggers who specialize in that sphere, but I couldn’t help but comment on this marketing campaign from Travelocity subsid, Zuji.com. The concept is that they will produce and market everyday goods and sell them at ridiculously low prices so that people can save up for a holiday and, I suppose, book the holiday online with Zuji.com. I don’t consider myself a genious by any stretch of the imagine, but I don’t get it. In my experience people will not apply the $.60 cost savings on a can of beans and dutifully stash it into their holiday piggy bank for use later. It just doesn’t happen. I think the campgaign would have been much more effective if they had made piggybanks in the shape of their favorite destinations and branded them and sold them for a $1.00. Heck… I might just do that myself now that I’ve thought of it.
The bottom line for me is that it is a dangerous precedent to start applying your brand to products that are completely unrelated to your core offering. Putting Zuji.com on a can of beans, tube of toothpaste, or a roll of toilet paper, just doesn’t make any sense. Why would any company, other than the ones that actually make toilet paper, want their brand associated with the wiping of one’s you know what! Enough with the rant, review the video for your self and let me know what you think. Good marketing or just a lot of hot air.
Thanks to Tim Hughes for the inspiration.
Interesting post! I can’t see myself trying to save $1 on groceries and putting it towards a big vacation, like $800 trip to Hawaii either.
The best method I’ve used to save up for a vacation is opening up a separate savings account and putting money in their monthly!
- sharon
That too me makes a lot of sense to Sharon. It might have been a better idea to create the can of beans but make it a savings bank with a coin slot in the top. Make it a Holiday Bean Counter. Are you listening Zuji?