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Fake Social Media

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2008-04-08

Keeping It Real... Fake: Social Media Don\'ts

Thanks to Joe Buhler for writing his post about the post by Peg Davis titled “Keeping it real… fake: Social Media “don’t”s”. The timing of this post coincides nicely with the announcement that flogging is now illegal in the EU. Peg’s post discusses how to garner favour with the elusive Gen Y and how companies should be embracing user generated content or participating in the social media landscape. This is, ofcourse, a subject I am passionate about because, being part of the Gen Y, I can speak first hand about how social networks should work and how people like me are influenced or not influenced by the information that makes up that space.

The three most important points that Peg mentions in her post, for those of you who have short attention spans, include:

  1. Don’t lie
  2. Don’t get others to lie for you.
  3. Be authentic

In a nutshell, I would translate these three points into one word… TRANSPARENCY. And trust me when I tell you that if you or your company pretends to be transparent when in fact you are not, you might as well pack up and go home.

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Stephen JoyceWritten by Stephen Joyce · · Filed Under Featured, Social Media, Travel 2.0, Travel Research   ·

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Comments

3 Responses to “Fake Social Media”

  1. mirakoto on May 18th, 2008 10:02 am

    “And trust me when I tell you that if you or your company pretends to be transparent when in fact you are not, you might as well pack up and go home.”

    I agree with you for the transparency. But what can you advise for company who wants to communicate in the social media ? However, it seems that members in most of social media hates ads.

    My other point is : Are companies authorised to make ads in social media ? If so, how ?, if not how can they introduce their products or service ?

    Thanks.

    Mireille

  2. Stephen Joyce on May 18th, 2008 5:57 pm

    Don’t look at it from the point of view of your company communicating in or making ads for social media. The reason why social media works is because it supports popular human behaviours like participating in our communities, sharing our experiences, and finding and making new friends. You, as an individual, have to represent and participate in the social landscape, your company cannot do it effectively without you. Someone needs to be the voice for the company in the conversation, the spokesperson. Without a human point of contact for the company, the chances of success in the social media landscape are slim.

  3. mirakoto on May 19th, 2008 9:59 am

    I do understand more the role of social media. Thanks.

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