15 April 2008 ~ By Stephen Joyce ~ 4 Comments

Engaging Bloggers – PR dos and don'ts

Like many of my T-List colleagues I have begun to see my inbox grow steadily with emails from PR firms inviting me to interview Internet entrepreneurs or to check out the latest and greatest new website.  Let me clarify that, to me, there is no difference between these messages and the ones I get for cheap stocks, gambling sites, or male enhancement products.  The most annoying thing is that these PR companies feel their pitches are wrapped in a clock of legitimacy because they are coming from a PR department.  Let me re-iterate that they are still spam.  For the sake of those PR companies that actually choose to read my blog before they spam me with releases, here is how to get my attention:

1. Please take 5 minutes and read my blog to determine if the things I write about are in anyway related to the product or service you are promoting.

2. If my blog is a fit then please write me an email that is personalized and not just a press release with “Dear Stephen” at the top.  Trust me, I know the difference.

As an example, I received an email today that fits these two points exactly:

Stephen:

I just came across one of your posts, see below, that I read with great interest. I represent ProfessionalTravelGuide.com, a travel guide that has only professional reviews, rates over 40,000 hotels all over the world, 17,000 destinations, as well as cruises. Thought you might want to check it out. I would be happy to introduce you to our CEO, Peter Nicas who recently returned from Antarctica on an environmental excursion…

http://tourismtechnology.rezgo.com/2008/04/user-travel-guides-vs-professional-travel-guides.html

Best,
Ed

The email is short, to the point, and specifically identifies one of my posts indicating that Ed actually read my post.  His client is also related to the content of the post.  Great Job Ed, you got my vote.  Ironically I also received an email from a PR company who will remain nameless that was totally unrelated to my blog and totally impersonal.

So, stick with my two requirements and let’s start a conversation.

4 Responses to “Engaging Bloggers – PR dos and don'ts”

  1. Elliott Ng 15 April 2008 at 2:45 pm Permalink

    Great post. I know how bloggers can be given an allergic reaction to PR outreach. What would be helpful is to hear “what are the 10 ways that PR emails can piss you off” or something like that so we don’t make those mistakes when we are trying to promote our product.

    cheers,
    @elliottng

  2. Stephen Joyce 16 April 2008 at 9:03 am Permalink

    That’s a great idea Elliott. If anyone has any ideas, post them in the comments too!

  3. Becky McCray 28 April 2008 at 4:49 am Permalink

    Thanks for saying what I’ve been thinking for a while now.

    Thanks for sharing your insights on travel and technology. Very helpful for me.


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