Like many of my T-List colleagues I have begun to see my inbox grow steadily with emails from PR firms inviting me to interview Internet entrepreneurs or to check out the latest and greatest new website. Let me clarify that, to me, there is no difference between these messages and the ones I get for cheap stocks, gambling sites, or male enhancement products. The most annoying thing is that these PR companies feel their pitches are wrapped in a clock of legitimacy because they are coming from a PR department. Let me re-iterate that they are still spam. For the sake of those PR companies that actually choose to read my blog before they spam me with releases, here is how to get my attention:
1. Please take 5 minutes and read my blog to determine if the things I write about are in anyway related to the product or service you are promoting.
2. If my blog is a fit then please write me an email that is personalized and not just a press release with “Dear Stephen” at the top. Trust me, I know the difference.
As an example, I received an email today that fits these two points exactly:
I just came across one of your posts, see below, that I read with great interest. I represent ProfessionalTravelGuide.com, a travel guide that has only professional reviews, rates over 40,000 hotels all over the world, 17,000 destinations, as well as cruises. Thought you might want to check it out. I would be happy to introduce you to our CEO, Peter Nicas who recently returned from Antarctica on an environmental excursion…
The email is short, to the point, and specifically identifies one of my posts indicating that Ed actually read my post. His client is also related to the content of the post. Great Job Ed, you got my vote. Ironically I also received an email from a PR company who will remain nameless that was totally unrelated to my blog and totally impersonal.
So, stick with my two requirements and let’s start a conversation.