Isango – Ranjan Singh
Ranjan Singh, CEO and Co-Founder of Isango!
Mr. Singh joined online travel with Expedia and then become Managing Director for EBookers. What he found is that companies like Expedia and other OTAs are focused on the logistics of travel versus the destination products or the reasons why people go on trips. A recent survey stated that 66% of search is for things to do and attractions. For end consumers, there are many choices for booking the logistical pieces of travel but there are very few choices for the attraction and thing to do products. Therefore, a consolidation model works very well for this space and it is for this reason that Isango was created.
The reason for Isango’s growing success is based on the increase in broadband proliferation, a desire to consolidate product, and the rise in experiential travel. Isango provided a distribution model that allows partners to monetize their existing traffic.
A big question for me is how is Isango! different than Viator, which already has very strong penetration in the things to do market? Unfortunately I didn’t get to ask this question but if anyone else can provide their comments on this question, that would be great.
I originally posted this article on the Tips from the T-List @ PhoCusWright ITB 2008 blog available at http://itb2008.tipsfromthetlist.com.
I did a review of Isango for my blog and didn’t find much original on the site from the consumer point of view.:
http://www.europealacarte.co.uk/blog/2007/12/02/review-of-isango/
I had a look at he Viator site and being a fan of blogging noticed that Viator have a multi author blog.
“how is Isango! different than Viator,”
Well marketing, P&R and products content can make a difference !
Team also !
Also their contacts and network in the Indian market could be a advantage.
Indian is one of the big market, now and tomorow.
Great post, really help me alot. Thanks.
Cheers,
Blog Review
I check Viator and it seems that they have a lot of author and also they have a lot in common in terms of the site and how they provide service to their customer. Cairns Hotels
I check Viator and it seems that they have a lot of author and also they have a lot in common in terms of the site and how they provide service to their customer. Cairns Hotels