Blogger Summit @ ITB Press Coverage
I was really happy to see that we received some great press coverage during ITB including this half page spread in the FVW Daily, a leading German travel trade magazine. The following is the rough translation of the German text:
America is the pioneer - Once Again - when it comes to the Internet. Dozens of bloggers watch the tourism industry in the USA and Canada. Whether it is exciting websites, the latest Rumours about Google or the latest trends in the hotel or cruise market: industry bloggers miss nothing.
“In the B2B sector is will still a while until the American wave hits Europe” said the Austrian Researcher Klemens Waldöhr at the Phocuswright Blogger’s Summit. “I am surprised, “added Jens Oellrich, founder of Tourismuszukunft.de, “how few German B2B blogs there are. ” Even with the newly added FVW blog, the overall number of German blogs is still just a handful. But the participants of the panel discussion were convinced that the blogs in Germany will become more important. “They will not replace the traditional media professionals and their websites.” says Kevin May, Editor-in-Chief Of the magazine “Travolution” And the author of one of the best-known Blogs in the UK. “The blogs continue the discussions, “said Stephen Joyce (Tourismtechnology.rezgo.com), “that trade media start. ”
Interactive debates are driving new developments ahead, especially with topics around the Web 2.0. Blogging is not an end in itself, it needs a strong message and “a strong personal commitment,” said the Frenchman Claude Benard (Lesexplorers.com) ” to weekly contributions and to comment quickly on reader responses.”
The blogosphere is not just populated by informed private citizens and journalists. There are now more and more business blogs. It rümpfen the bloggers The first hour nose. (No idea what this means) “A blog needs relevance, “says Joyce,” Using a blog as an advertising platform is not credible. ” So far, the consultant Annalisa Ballaria (Blog.relactions.com) from Venice said “The blog has to be legitimate on its own. If the services offered do not add value to the readers, everyone agreed, this is frowned upon.”
If anyone, especially some of my German colleagues, would like to take a shot at providing a better translation of the piece, that would be great. As most of us know, the Google Translate tool is okay but it is definitely note great.
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3 Responses to “Blogger Summit @ ITB Press Coverage”
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Quick addition… although it says American, I think it should really say North American, given that the T-List was founded by Mathieu Ouellet out of Montreal and further developed by a bunch of Canadians in Vancouver. Not that I’m sensitive about that sort of thing, but if we are throwing out geographic references I like to make sure they are accurate.
Canadians guys lead the etourism way
Spanish guys are also very dunamic in the Travel 2.0 space.
In France, we try to follow the trend !!!!
BTW, you have a vey nice new blog.
best regards from France
Claude
P.S : can you add a Wordpress Plugin to follow comments
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