Eric Basha Keynote Presentation at ENTER 2008, Innsbruck

The following seven videos are 8-10 minute segments of the keynote presentation by Eric Basha at the Enter 2008 Conference in Innsbruck, Austria. The presentation was excellent and provides some extremely valuable insight into the technological opportunities and challenges facing the industry. The thing that I found most relevant to small travel suppliers was Eric’s statement that we, as an industry, must engage and encourage SME travel suppliers to adopt on-line technologies and embrace single inventory source systems. The challenge is converting a group of companies (and individuals) who are primarily non-Internet savvy to adopt technologies that are, for the most part, unfamiliar. The other interesting statement that Eric makes is that most travel suppliers are not even Web 1.5 (commerce capable), so why are we spending so much time focusing on Web 2.0, when the majority of the industry isn’t even transactional yet.

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