Facilitating the Dream with Kango - Follow-up

After I wrote the review about Kango.com I emailed Yen Lee and asked him some specific questions about getting product into Kango.com. Yen was gracious enough to answer my questions himself and provided some useful insight into how the sight may grow over time. Here are the questions and Yen’s answers: T4: How do SME suppliers add their product to Kango or perhaps the better question is how does Kango identify and add supplier product? YL: Two different answers to a critical initiative for us: SME suppliers will be able to add their product to Kango in the future through a self-submittal.... Read more »

Speaking in Florida on Social Media

I received confirmation last week that I have been invited to present as a keynote speaker at the Florida Association of CVB’s annual Destination Marketing Summit in Orlando. The presentation will be two hours in length and cover two segments; an introduction to social media and it’s impact on tourism marketing and strategies in using social media to market destinations to a changing user landscape. I’m really looking forward to presenting to this group primarily because: The use of social media and user generated content is a very timely subject. The audience is well positioned... Read more »

A Lesson Learned - Big Changes at VisitScotland.com

Earlier in February I wrote about the role of the DMO and the lesson learned from VisitScotland.com. That post received a number of comments back that added more depth to the conversation. Today there was an announcement from Visit Scotland that the VisitScotland.com website would be changing the way it does busy to better support the grassroots tour operators. Ofcourse, the small operators are ecstatic about the change and are praising the work of organizations like ReclaimVS.com who petitioned to have VisitScotland.com returned to public control. The big issue for many was the fact that... Read more »