More Support for Truth being Online Gold Dust

A recent survey by the Kelsey Group recently announced that consumers are willing to pay at least 20% more for products and services receiving a 5 star (or excellent) rating versus those receiving a 4 star (or good) rating. The study also indicated that about 24% of the Internet users that were surveyed use online ratings during the research and buying process. More than three quarters reported that the online reviews played a significant role in their decision to use a product or service, with the highest percentage allocated to hotels. So, this is yet another confirmation for those of you who... Read more »