Mr. Al Lenza – VP Distribution & E-Commerce North West Airlines
Paypal and billmelater technologies are being accepted by airlines now. Internet has been focused on low fares. Mandate is to focus on revenue and provide access to low fare information as it pertains to specific traveler requirements, for example the lowest direct fare, or the lowest first class fare, etc.
Meta search and vertical search – What is NWA view of these intermediary channels (for example Kayak.com). Meta search is different because they have a different customer value proposition. They render lowest fares and that doesn’t help NWA revenues.
Kiosk – 85% of passengers check in at kiosk or internet. Opportunity to upsell and upgrade customers online and through kiosk.
