Activity, Event, and Local Tour Operators… Pay Attention - Part 1

Kevin May at the Travolution Blog posted a great little factoid about business travel. In a nutshell, Johnson & Johnson’s business travel budget was $915 Million of which $643 Million was spent on Long tail products like events, tours, taxis, airport shuttles, and rental cars.

On top of that, 64% of business travelers purchased event tickets.

This tells me something very important. Firstly, activity and attraction operators play a very important role in the tourism ecosystem. Secondly, in order to better serve the traveling public, sme operators need to consider making their products available online and start marketing their services online in a more meaningful way.

To read the original post go to Travolution.

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