Hospitality Managers Pay Attention! The Truth Doesn’t Have to Hurt

A big part of both the Canada-e-connect and the PhoCusWright Conferences revolved around user generated content and the effect that online review sites have on a companies reputation. The TripAdvisor presentation, which I reviewed earlier, pointed out that hoteliers and destination marketers don’t need to fear public opinion and that feedback in the form of reviews is a valuable tool from a customer service standpoint. This survey, by Marketing Vox seems to support the idea that reviews are really not as bad as hoteliers think. Here is a snippet of the results as posted by Joe Buhler: Fully... Read more »