Today is blog action day, a day when thousands of blogs from around the world, including this one, are posting articles about environmental sustainability. I first discovered this on Kevin May’s Travolution blog. On his post he compared the top five U.K. travel sites and reviewed their environmental policies. Of the top five, only one Easyjet has incorporated carbon offsetting directly into the checkout process. Of the remaining four, only one, Lastminute.com allows customers to offset carbon using a seperate carbon calculator.So, in keeping with Kevin’s analysis, I went online to discover what top Canadian travel companies are doing:
Absolutely no mention of a Sustainability Policy or Environmental Policy.
$1 from every booking goes to the World Wildlife Fund. The link is available right off the home page. Way to go.
Nope, couldn’t find any green policy on this site either.
Again, no mention of carbon offsetting or a green policy.
I couldn’t find any links to a green policy or mention of carbon offsetting.
I had to hunt around a bit but managed to find a Carbon Offset link in the About Aircanada section. They have a partnership with Zerofootprint. I’m not sure if there is a handy link during the booking process. If this is the only link, it is unlikely that anyone would find the carbon offset calculator.
This one was a surprise for me. I expected Westjet to be taking a strong environmental stand, but I could not find any information about an environmental policy or carbon offsetting.
So the results are remarkably similar to Kevin’s. To be honest, I was expecting more Canadian companies to be on-board with support for environmental issues. Out of the eight sites that I reviewed, only one site, Escapes.ca, advertises their support for the environment on their home page and two, Flightcentre.ca and Aircanada.com provide links to a carbon offset calculator from their About Us sections. As it turns out, I know Sean Sutherland at Flightcentre and Sean Rollinson at Escapes and they are both very keen marketers, so it doesn’t surprise me that they are both on the ball. Great work guys!